With genres ranging from reggae to experimental, jazz and R&B, the line-up reflects the incredible diversity of musical talent across the city.

The A More Beautiful Journey App, created with AR audio software Soundways, launches on September 1st in coordination with FREE live concerts at 5 streetcar loops across Toronto, as part of the 2022 edition of @intersectionfestival, with presenting partner @musicgalleryto.

The identity for this project was brought to me with goals to translate it into a motion graphic across digital campaigns.

Huge thank you to the entire team of artists, creative technologists, programmers and presenters working tirelessly behind the scenes to make this happen. You know who you are!

And special thank you to Sponsors + Funders: Canada Council for the Arts (@canada.council) City of Toronto (@cityofto) Regent Park Neighbourhood Sponsor The Daniels Corporation (@thedanielscorp) Toronto Arts Council (@torontoartscouncil), #ArtworxTO (@culture_to) and Partners: Canadian Music Centre (@cmcnationalTTC (@takethettc).

🎥 Video credit: Vivian Han-Tat (@thrvht)
🎹 Song credit: "November” by Joseph Shabason (@josephshabason) and Gigi Masin (@gigi_masin)